Wednesday 29 January 2014

CYCLISTS MUST WEAR HELMETS, SAYS ASA.

It isn't only the Labour Party that loves to ban things "for our own good".

The organisation 'Cycling Scotland' (a ridiculous name, I might add) has produced a television advertisement designed to promote driver awareness of cyclists; apparently it shows a cyclist and encourages drivers to give such road users the same amount of space as they would a horse. Pretty simple and pretty obvious, one might think, but not to the autocrats at the Advertising Standards Authority.

The problem seems to be that the cyclist in the film is not wearing a helmet. Although wearing a helmet is not a legal requirement, the ASA has ruled that that not wearing one is, in their words, "socially irresponsible" and they've ruled that the advertisement must not be shown again.

I have no idea who are the members of the ASA but it's clear that they are another bunch of left-leaning liberals who are determined to impose their social standards on the rest of us. Their role is to ensure that advertising is fair, honest and legal, not to rule as to its "social responsibility". Given the nature of many of the advertisements which pass scrutiny with no problem - I think particularly of the many highly irresponsible ones for 'Pay day Loans', not to mention the utterly corrupt 'Insurance for the over-50s market' - one has to wonder, in any case, how the ASA determines what is and what is not "socially responsible".

Of all of the reasons for Scots to vote for independence in September, removing themselves from the ambit of this interfering organisation must be one of the most compelling.

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